How to get more Traffic and Sales from your Articles - By: Jinger Jarrett
It seems that too many non writers fancy themselves as article writers these days. As the owner of several article directories, as well as an article writer, I’ve seen just about everything.
As someone who uses articles to promote my business interests, I’d like to offer my best tips for writing and promoting articles so that they get you the result you want, which is more traffic and sales.
1. The purpose of writing an article, other than to get traffic and sales to your site, is to establish your expertise. You are offering your potential customer value he/she can’t get anywhere else.
You are branding yourself as an expert. By branding yourself as an expert in your topic, you raise the credibility of your offering and others are more likely to buy from you.
Where most get into trouble here is writing an article on one topic and advertising a totally unrelated topic in the resource box.
For example, you write an article on internet marketing. However, when the reader gets to the resource box, you’re advertising a balding cure. Your resource box has just been wasted. Readers won’t click through.
The reason why is that you have nothing else left to offer them on the topic of internet marketing.
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