There is no question about it…you need compelling articles on the web to compete for your prospect’s attention.
To write a great article and qualify for successful article marketing, you need the following:
1) Compelling Headline
An attention grabbing headline sure helps to draw attention. Including your keyword phrase into your headline helps for SEO purposes and ensuring that your reader is targetted.
2) Compelling Intro
Make sure that you start out your article right by telling your reader what is in it for him (WIFM principle - What’s In It For Me). You’ve already provided the hook via the headline. So take it from there and identify the problems that your reader is likely to be experiencing. Identifying his problems can produce an emotional response in him. Then, let him know that your article provides some answers. You are more likely to have your reader reading beyond the introductory paragraph.
3) Compelling Writing Technique
Give your readers enough content to show him that you are the expert. But withhold an important piece of the missing puzzle to his problems. Tests have shown that the human mind needs “closure”. Once you’ve satisfied his desire for information and he has gotten all the solutions that he needs, he does not require your expertise any more. You would have missed out on the opportunity to make any more sales. If he is human at all, he will want that missing piece of information.
4) Compelling Author Resource Box
Let your reader know where to get the missing information in the author resource box. Give him compelling reasons to make that click through. Tell him that he stands to receive a bonus. Make the bonus targetted to the needs of your reader. Your bonus need not be the solution or the missing piece but it is something that will be helpful to him.